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Menasha Packaging is proud to announce it won 18 of POPAI’s Outstanding Merchandising Achievement (OMA) Awards at GlobalShop 2013 in Chicago, Ill. The OMA Awards is the retail merchandising industry’s largest and longest running awards contest.
Menasha received three gold, seven silver and eight bronze awards in nine categories, including: Convenience Store Retailer, Drug Store Retailer, Grocery and General Merchandise Products, Hair and Skin Care, Health Care, Home and Garden Mass Merchandise Retailer, Services and Transportation, Snack Products and Soft Drinks, and Supermarket Retailer.
Menasha’s winning Gold displays are:
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Pepsi Football & Soccer Stadium Pallet Topper, a temporary grocery and general merchandise product display created for Pepsi Bottling Company
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Frito-Lay Back-to-School Skylander Bus Promotion, a semi-permanent mass merchandise retailer display created for Frito-Lay, Inc.
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P&G ZzzQuil PDQ Display, a temporary drug store retail display created for Procter & Gamble in collaboration with Leo Burnett U.S.A.
In a field of more than 60 competitors and more than 450 total entries, only one firm earned more awards than Menasha Packaging, confirming Menasha’s design leadership in this national competition.
“An OMA Award is among the highest recognition in marketing at-retail, and we are honored to be recognized,” said Dennis Bonn, vice president of marketing for Menasha Packaging. "Our team continues to work hard creating innovative and effective in-store and at-retail displays for our consumer packaged goods (CPG) customers.”
Displays compete for gold, silver and bronze honors in three divisions based upon length of time in the store; Temporary, Semi-permanent and Permanent. Entries are evaluated on design, engineering, shopper engagement, retail experience, brand performance and sales results. Awards are then presented to displays that make products memorable and enticing to consumers.
The winners were announced on April 17, 2013 at POPAI’s Annual Awards Celebration during GlobalShop 2013. GlobalShop is the world’s largest annual trade show and conference dedicated to store design, visual merchandising and shopper marketing.
Images of Menasha Packaging’s winning displays are available upon request.
