Established in 2009 by leading trade publication PM360, the Trailblazer Awards are given to outstanding companies, marketers and brand managers representing top talent and brands.
Company of the Year judging criteria included Innovation in Marketing and Advertising, Talent Development and Social Responsibility. Kimberly-Clark Health Care was recognized for its industry leadership in each of these categories as demonstrated by initiatives including the KNOWLEDGE NETWORK, Education Bus, Facebook page and partnership with Rhode Island School of Design (RISD).
Talent Development: The Kimberly-Clark KNOWLEDGE NETWORK has offered continuing education (CE) courses to more than 100,000 clinicians since 2003 on Healthcare-Associated Infection (HAI) management and prevention topics such as Ventilator-Associated Pneumonia (VAP), Surgical Site Infections (SSI) and preventing the spread of airborne infections. In addition, the Kimberly-Clark Education Bus has delivered more than 50,000 accredited CE certificates to doctors, nurses and other healthcare professionals through interactive educational programs and product demonstrations.
Social Responsibility: Kimberly-Clark Health Care and Rhode Island School of Design (RISD) Industrial Design Department partnered to develop sustainable design solutions for repurposing used KIMGUARD Sterilization Wrap, a type of hospital sterilization wrap. Sixteen undergraduate students were tasked with identifying sustainable new concepts and scalable designs for repurposing the KIMGUARD Sterilization Wrap, resulting in a number of innovative ideas.
Innovation in Marketing: Kimberly-Clark Health Care's "My MIC-KEY" Facebook page was designed to help users and caregivers of the feeding tube share and learn best use and care practices around the MIC-KEY Feeding Tubes. The page facilitates a deep connection among the customers, and also allows for the company to interact directly with its users to create a highly personal experience. Upon its introduction, the page gained 80 new fans overnight, underscoring the unmet networking and information-sharing needs among feeding tube users and their families.
"Kimberly-Clark Health Care is very proud to have been selected as the top medical device company of the year, especially considering the very high caliber of competition in this category," said Robyn M. Whalen, Marketing Director of Kimberly-Clark Health Care's North America Medical Devices. "We strive to offer medical professionals a wide portfolio of solutions to empower safer healthcare and improve the quality of patients' lives. It's a huge honor to be recognized and reflects the contributions of everybody at Kimberly-Clark Health Care."
The awards were announced at a gala on September 9 at the Mandarin Oriental Hotel Ballroom and winners will be featured in the October issue of PM360.
Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. PM360 is a monthly magazine for marketing decision-makers in the pharmaceutical, biotech and medical device industries.
"The PM360 Trailblazer Awards recognize the industry's best companies, initiatives and individuals," said Anna Stashower, Editor and Publisher. "Trailblazers are not afraid to take risks, explore new marketing approaches or implement groundbreaking tactics. They display outstanding leadership qualities, innovative thinking and dedication to improving patient lives."
Company of the Year judging criteria included Innovation in Marketing and Advertising, Talent Development and Social Responsibility. Kimberly-Clark Health Care was recognized for its industry leadership in each of these categories as demonstrated by initiatives including the KNOWLEDGE NETWORK, Education Bus, Facebook page and partnership with Rhode Island School of Design (RISD).
Talent Development: The Kimberly-Clark KNOWLEDGE NETWORK has offered continuing education (CE) courses to more than 100,000 clinicians since 2003 on Healthcare-Associated Infection (HAI) management and prevention topics such as Ventilator-Associated Pneumonia (VAP), Surgical Site Infections (SSI) and preventing the spread of airborne infections. In addition, the Kimberly-Clark Education Bus has delivered more than 50,000 accredited CE certificates to doctors, nurses and other healthcare professionals through interactive educational programs and product demonstrations.
Social Responsibility: Kimberly-Clark Health Care and Rhode Island School of Design (RISD) Industrial Design Department partnered to develop sustainable design solutions for repurposing used KIMGUARD Sterilization Wrap, a type of hospital sterilization wrap. Sixteen undergraduate students were tasked with identifying sustainable new concepts and scalable designs for repurposing the KIMGUARD Sterilization Wrap, resulting in a number of innovative ideas.
Innovation in Marketing: Kimberly-Clark Health Care's "My MIC-KEY" Facebook page was designed to help users and caregivers of the feeding tube share and learn best use and care practices around the MIC-KEY Feeding Tubes. The page facilitates a deep connection among the customers, and also allows for the company to interact directly with its users to create a highly personal experience. Upon its introduction, the page gained 80 new fans overnight, underscoring the unmet networking and information-sharing needs among feeding tube users and their families.
"Kimberly-Clark Health Care is very proud to have been selected as the top medical device company of the year, especially considering the very high caliber of competition in this category," said Robyn M. Whalen, Marketing Director of Kimberly-Clark Health Care's North America Medical Devices. "We strive to offer medical professionals a wide portfolio of solutions to empower safer healthcare and improve the quality of patients' lives. It's a huge honor to be recognized and reflects the contributions of everybody at Kimberly-Clark Health Care."
The awards were announced at a gala on September 9 at the Mandarin Oriental Hotel Ballroom and winners will be featured in the October issue of PM360.
Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. PM360 is a monthly magazine for marketing decision-makers in the pharmaceutical, biotech and medical device industries.
"The PM360 Trailblazer Awards recognize the industry's best companies, initiatives and individuals," said Anna Stashower, Editor and Publisher. "Trailblazers are not afraid to take risks, explore new marketing approaches or implement groundbreaking tactics. They display outstanding leadership qualities, innovative thinking and dedication to improving patient lives."
Companies in this article
![“Another key [UDI] benefit, because we're calling that product by the same name across the healthcare supply chain… rich and robust data that we can access around supply consumption and utilization rates. One of the buzz terms we've heard during the COVID-19 crisis was what's my burn rate? How fast am I going through gowns, masks, gloves?” – Mike Schiller, Senior Director at AHRMM](https://img.healthcarepackaging.com/files/base/pmmi/all/image/2020/08/UDI.5f4d326e41d53.png?auto=format&fit=crop&h=146&w=340)
