In this role he is responsible for sales strategy development and implementation for vertical packaging machinery with Bosch sales representatives and agents throughout North America. Hoogendoorn brings over 20 years of international sales management experience in packaging and automation technology. His career has included positions in sales, marketing, new business development and product portfolio management in the packaging, plastics and processing industries. “This position was created to increase our sales focus and coordination for the important VFFS market in North America,” said Mike Wilcox, Director of Sales & Marketing, Bosch Packaging Technology, Inc. “Hoogendoorn's strong background and experience will provide direction in meeting customer expectations and input for technical directions for Bosch VFFS products. About Bosch Packaging Technology Bosch Packaging Technology, based in Waiblingen (Germany), is one of the leading suppliers for holistic systems for packaging and process technology. In 15 countries worldwide the company develops, produces and distributes modules and systems for the pharmaceutical, confectionery, and cosmetics industries, as well as other food and non-food industries. In 2008, 4,650 associates achieved a turnover of approximately 700 million euros.