That's Nice Projects Earn Prestigious Pharma Market RX Club Awards*

Two projects by That's Nice focusing on the pharmaceutical supply market have earned awards for creativity at The RX Club Show, which honors creative work in the pharmaceutical market.

BioPharmaceutical Animation

That's Nice's own hamster animation and the associated promotion featuring a plush hamster in a ball with a USB containing the animation was the first project honored. This promotion was influenced by biopharmaceutical clients' work with the CHO cell line. While light-hearted, it features cutting-edge animation, which was recognized by The RX Club. View case study.

Piramal Healthcare Integrated Campaign

The other project recognized was an integrated brand campaign for Piramal Healthcare Pharma Solutions ˆ a global contract developer and manufacturer of APIs and Intermediates. The promotional campaign included re-branding work and a booth, animation, trade show premium and literature. View case study.

The RX Club Show originated in 1986 and has grown to become an international icon in the healthcare industry. It honors the creative aspects of pharmaceutical market advertising and promotion. Nominations are judged in various categories by a panel of industry experts and awards are based solely on creativity - not media buy or budget.

European sales coverage

That's Nice has entered an agreement to expand its sales and account coverage in the European market. Phill Neill has been engaged as European Business Manager and will pursue and help to manage European-based accounts. Phill will be with the team from That's Nice attending CPhI Worldwide in Madrid next week.

Upcoming Pharma Trade Shows

CPhI Worldwide
October 13-15, 2009
Madrid, Spain

BIO Europe
November 2-4, 2009
Vienna, Austria

November 8-11, 2009
Los Angeles, CA

The NewChem Show
November 17-19, 2009
New York, NY

SOCMA Annual Dinner
December 7, 2009
New York, NY

Informex 2010
February 16-19, 2010
San Francisco, CA
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