Top 15 of 2025, #3: Duracell's All-Paper Blister Paves Way for New Walmart Battery Display

The #3 most clicked article of 2025: The new perforated paper blister replaces the thermoformed plastic tray with paperboard backing. Features include a flat bottom and messaging hierarchy on front and top of pack that enable a unique retail display and shopping experience at Walmart.

The paper-based blister packs are die-perforated for easy removal from the package.
The paper-based blister packs are die-perforated for easy removal from the package.
Duracell

Duracell’s iconic copper-topped batteries are hitting Walmart shelves in new packaging. Individual packs of batteries are now packaged in curbside recyclable, all-cartonboard, paper-blisters that replace the legacy format of thermoformed plastic blisters affixed to cardstock backing.

Fresh from the show floor: pharma packaging innovations for 2026
Serialization mandates. Containment demands. Sterile barrier requirements. Our editors found the pharma packaging innovations addressing your biggest challenges at PACK EXPO Las Vegas. Get your free curated report now.
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Fresh from the show floor: pharma packaging innovations for 2026
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