Clio is part of the “K-beauty” phenomenon, an umbrella term for skin-care products derived from South Korea that focus on health, hydration, and an emphasis on brightening effects. With the launch, Clio becomes the first K-beauty brand to use Cristal RenewTM, a sustainable resin derived from Eastman's (www.eastman.com) molecular recycling technologies. Cristal Renew is an appropriate packaging fit for the innovative Prism Highlighter Duo, which gives skin a natural glow and three-dimensional effect without feeling artificial.
Eastman's Cristal Renew met Clio's need for the sustainable packaging option their consumers are demanding while still meeting their product requirements for excellent transparency, glossiness, and strength.
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Cristal Renew offers brands the same level of performance and design freedom they have come to expect from Eastman's resins for luxury cosmetic packaging. It is part of a broad portfolio of sustainable resins now offered at scale by Eastman, which recently announced a $250 million investment in a plastic-to-plastic recycling facility that will be one of the world's largest.
The recycled content in Eastman's Renew products has International Sustainability & Carbon Certification (ISCC-PLUS), providing brands with the transparency and trustworthiness that come from independent, third-party verification of recycled content claims.
"Eastman's molecular recycling technologies deliver significant environmental benefits, including landfill diversion and reduced greenhouse gas emissions," said Renske Gores, Segment Market Manager, Cosmetics and Personal Care Packaging at Eastman. "We're proud to partner with Clio, and it's fitting that such an innovative brand is the first prestige brand in Korea to introduce Cristal Renew packaging to the market. In introducing the product to the market, Clio is once again demonstrating its leadership in Korea."
