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Colgate: Packaging’s Day Has Come

Colgate-Palmolive has made sustainable packaging a key priority. From recyclable toothpaste tubes to aluminum bottles for mouthwash, they’re locked in on eliminating plastic waste and delighting consumers.

“Packaging is a field whose day has come.”

That simple and straightforward statement by Colgate-Palmolive’s Chief Technology Officer Patricia Verduin neatly sums up the views shared by all five of the Colgate executives I talked with recently in preparing this year’s View from the Top feature.