Adents and Microsoft: End-To-End Traceability

NovaTrack utilizes blockchain, AI, internet of things and serialization functionalities that, when combined, bring visibility throughout product distribution chains & life cycles for performance and security but also governance and scalability.

In collaboration with Microsoft, serialization and track & trace solutions provider Adents has developed NovaTrack, a unit-level product track & trace platform utilizing blockchain and AI (artificial intelligence) technologies. The systems offers end-to-end traceability and visibility throughout the supply chain.

According to the Organization for Economic Co-operation and Development (OECD), an estimated 10% of pharmaceutical products sold worldwide and 2.5% of global imports are counterfeit. Trust and transparency continue to be significant concerns for businesses, government agencies and consumers around the globe. Tighter control of supply chains is a crucial factor in tackling these issues.

Fresh from the show floor: pharma packaging innovations for 2026
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Fresh from the show floor: pharma packaging innovations for 2026