Reese’s (Hershey) was the top-selling confectionery brand in the U.S. for 2018

M&M’s (Mars) brand is second, according to research by Euromonitor. Rankings are based on total retail sales.

Reese’s (Hershey) was the top-selling confectionary brand in the U.S. for 2018
Reese’s (Hershey) was the top-selling confectionary brand in the U.S. for 2018

Hershey’s occupies the third spot in the U.S. as well, with their own Hershey line of candy, followed by Wrigley’s and Snickers brands, both from Mars.

In Canada, Cadbury (Mondelez) ranks number-one, followed by Wrigley’s and Hershey’s. Lindt (Chocolaefabriken Lindt and Sprungli AG) and the Laura Secord brand from Nutriart occupy fourth and fifth place.

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