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Russian toothpaste carton goes 'green'

Bionica is said to contain 94.2% natural components.

Pw 1773 New Op5 Bionica

After inquiring, all the packaging information made available was that the “package is made of standard cardboard using up-to-date, standard European equipment for making oral care products.” A press release addressed the package’s design, saying, “The toothbrush package is decorated with three fragments of paintings by Wassily Kandinsky, [a] Russian famous abstract painter. The design of toothpaste Bionica Whitening is made in the best traditions of Japanese art school, implement[ing] the eco-style and point[ing] to the excellent effect of the product.”

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Break out of the ordinary: see what’s new in life sciences packaging
Medical Device Innovations Report
Cutting-edge packaging technologies are transforming the medical device sector in PMMI’s “Innovation in Medical Device” report, featuring advanced materials, smart solutions, and evolving regulations. Editors share insights from nearly 300 PACK EXPO booth visits—each product deemed new and truly innovative—alongside video demonstrations of the equipment and materials on display.
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Medical Device Innovations Report