Tooth Whitening Applicator Inspired by Make-up Packaging

A lipgloss pack for a tooth whitening formula allows consumers to integrate application of the product into their daily routine.

Featuring a simple design, the white bottle and cap come with a brush, which is used to “paint” the formula onto the teeth.
Featuring a simple design, the white bottle and cap come with a brush, which is used to “paint” the formula onto the teeth.

U.K. startup company TINT says it is among the first to provide a simple, effective solution for teeth whitening by integrating it into the consumer’s daily make-up routine, using a lipgloss pack from Quadpack.

Unlike other solutions on the market, TINT Instant Bright Teeth Tooth Paint is entirely peroxide-free. The brush-on tooth paint whitens and protects your teeth at the same time. Mark Curry, Managing Director of the brand, explains, “It’s like make-up for your teeth. And that is why we turned to make-up to look for a packaging solution, involving Quadpack early in the process.”

Working with Boots Contract Manufacturing, Quadpack developed a solution based on a 7-mL lipgloss pack. Featuring a simple, classic design, the white bottle and cap come with a brush, which is used to “paint” the formula onto the teeth. Two coats bring out a subtle sheen, giving the appearance of up to six shades whiter, for a natural look that is not too artificially white.

“The brush gives the dexterity and precision required to spread the formula evenly over the teeth,” says Curry. “Quadpack tirelessly tried and tested a host of applicators until we got the right one. The team was immensely flexible; they worked closely with us to transform a ground-breaking concept into a fully realizable product.”

TINT was launched late 2016 and is available at all Boots stores throughout the U.K.

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