G's boosts energy drinks launch with shrink sleeves

G’s is a vertically integrated grower-to-marketing organization headquarered in Cambridgeshire, England, and a leading fresh produce company in Europe It has now ventured into the drinks market with the help of printing specialist Chadwicks.

PWR+ is a pioneering sports drink containing only natural ingredients. Launched in retail outlets across the country including Boots, Holland & Barrett and gnc.co.uk, the nutrition drink is branded using a shrink sleeves from Chadwicks’ site in Bury, Lancashire. Chadwicks, a Clondalkin Group company, is a supplier of flexible packaging for the food, dairy, beverage, and pharmaceutical sectors.

The multilayer shrink sleeves measure 50-microns thick and are UV flexo-printed in up to eight colors with a patterned surface matte lacquer, giving the product a premium look and feel. The ink is printed on the reverse of the film and the matte finish applied in register to the front.

The PET bottle is injection-molded by APPE Packaging. The bottle receives a PP closure with a tamper-evident band. G’s prefers to keep filling and labeling details confidential.

Anthony Gardiner, Marketing Director from G's explains, "This is a very competitive market so developing the right product image is vital to the product's success. Chadwicks came highly recommended and we have been extremely impressed with the service we've received and the finished product. The end design is significantly different from the original concept that we had and the team at Chadwicks have been instrumental in helping us to achieve what we wanted."

James Yarrow, Sales Manager for Chadwicks, said: "We were delighted with the end result, the gloss and matte areas on the design work really well. We spent a lot of time in the development phase, getting the design right and ensuring a perfect color match on the silver. It was also important that the text on the bottles, of which there were two variations, matched the color of the lids exactly."

G’s Brand/Marketing Manager Vittoria Desiati says, “PWR+ offers high-quality, all-natural, pioneering fruit and vegetable-blended performance drinks that taste great and use naturally sourced ingredients that optimize the body’s natural process, helping to improve sporting performance. Developed and tested by professional athletes, PWR+ sport nutrition drinks unlock the science of nature to deliver great-tasting natural edge to a sporting diet and lifestyle. All PWR+ products are approved by Informed Sport and free from added sugar, preservatives, sweeteners, or any artificial ingredients.”