Design & Materials: Page 336
Increasing legislation, the range of over-the-counter (OTC) products, and growing consumer awareness are placing demands on the format, performance, and image of OTC packaging. Those trends led Chesapeake Corp., a Richmond, VA-based supplier of paperboard and plastic packaging, to launch a design center/studio and product development group dedicated to helping pharmaceutical companies strengthen their brands through packaging.
Located in Nottingham, England, the design center offers packaging design, materials development, and analytical management services. While its current focus is on pharmaceutical packaging, Chesapeake is also looking into designing for medical device packaging.
Five full-time employees evaluate materials and printing processes for cartons, labels, leaflets, leaflet-labels, booklets, and combinations thereof. The studio features new offices, a new Esko-Graphics Kongsberg sample-making table, and the latest computer equipment to run 3-D simulations. September 10, 2005
