Health drink Rumble distinguishes itself in the crowded functional beverage category through a clean, uncluttered design with artwork chosen to appeal to the emotions.
Natural health products brand Bodylogix follows in the footsteps of Seventh Generation when it launches an eco-friendly, convention-busting bottle for its protein powders.
Following FDA's recent push to monitor health claims on functional foods this proposal calls for full disclosure of ingredients, reporting of adverse health effects and random testing for pathogens or contaminants.
Just six weeks after Kellogg's Rice Krispies took a hit for claiming to help boost kids' immune systems, Nestle has been called out for deceptive messaging.
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