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Other content on Little Big Brands

Package refresh for legacy supplement brand Geritol is designed to appeal to a younger demographic, enhance shopability, and provide a point of differentiation on shelf.
February 11, 2014 | Package Case Study

‘Dusty’ Geritol graphics get reenergized

Package refresh for legacy supplement brand Geritol is designed to appeal to a younger demographic, enhance shopability, and provide a point of differentiation on shelf.
Mederma
April 19, 2013 | Package Case Study

Redesigned skin care package overcomes daunting hurdles

By working with its branding partner, Merz Pharmaceuticals now enjoys considerable shelf appeal, despite several retail challenges.
Contac group
January 31, 2013 | Feature Article

Contac’s package facelift makes product easier to shop

More intuitive color scheme and attention to communication hierarchy helps Contac maintain consumer trust amid a clutter of competitive products in the cold and flu aisle.
October 16, 2012 | News

Brand owner is 'fearless' with Feosol redesign

Supplement line carton graphics provide competitive differentiation while adding modernity and clarity in defining the brand.
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