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Smartphone brand protection

Posted by Healthcare Packaging on April 01, 2010 | Permalink

Filed in: Anti-counterfeiting, track-and-trace, authentication

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Covectra---Authentication.jpg• smartphone technology Brand Loyalty and Integrity Services (BLIS) application provides data-analysis features that can be used by manufacturers and brand owners

• part of a multilayered approach to anti-counterfeiting and diversion control, BLIS data provides increased security, monitors consumer purchase patterns, and offers brand promotional opportunities

• enables a smartphone to be used to input serialized human-readable codes unique to a unit package

Covectra

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