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Podcast: Product Verification Project is underway for EU pharmaceutical industry

The European Federation of Pharmaceutical Industries and Associations (EFPIA) is developing a pan-European strategy to fight counterfeiters.

Consultant Paul Mills is responsible for answering the track-and-trace technology questions that surface as the European Federation of Pharmaceutical Industries and Associations (EFPIA) puts together its Product Identification Project for the EU pharmaceutical industry. Packaging World editor Pat Reynolds caught up with Mills recently to discuss EFPIA's ambitious project.

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