In March 2007, to repackage its well-established 'skinlogics Lip Apeel' lip line peel/lip balm product, Carrollton TX-based BeautiControl, Inc., a wholly owned subsidiary of Tupperware Brands, opted for injection-molded styrene acrylonitrile/polypropylene jars with stacked-component construction, custom-manufactured by TricorBraun
The opaque white packaging, screen-printed in two colors in English and French, includes a 1-oz bottom container of lip line peel (used to remove lip color build-up and smooth over lip lines) and a .25-oz top container of lip balm. The smaller BeautiControl lip balm jar stacks in place on top of the larger jar of lip line peel, and the product is sold as a two-for-one item. The average retail price is $19. Sold separately, the lip balm is about $9. Market areas include the United States, Canada, Mexico, and Malaysia.
"This product has been around for about 15 years, and the packaging had become outdated," says director of packaging engineering Don Walden. "There were some issues with product drying out in the existing containers, and we were receiving consumer complaints. When we decided to redesign the packaging, we turned to TricorBraun for assistance in incorporating new tooling technologies."
The new lip line peel and lip balm threaded-top container components are each sealed over the mouth with LDPE/aluminum foil/PE foam membranes. The turquoise-colored overcaps are made of SAN. The improved cap thread engagement and the tri-layer lidding membrane liner provide better protection against product dehydration and cost about one-half less than the older compression-molded choices with extruded foam liners. In addition, the flexibility of injection-molding technology enabled the design group to develop a sleek, symmetrical package that enhances the appearance of the jars.
"Consumer reception has been fantastic," says Walden. "No more customer complaints regarding dryness of product. That problem has been eliminated with the new packaging."
--By Judy Rice, Contributing Editor
