In mid-March 2007, Caldwell, NJ-based marketing and distribution company The Stratis Group joined forces with Brooklyn, NY contract manufacturer Victoria Packing Corp. to launch a health supplement called "Hilo Gold Noni Juice" in health food outlets in Florida, Georgia, Tennessee, New Jersey, New York, and Connecticut.
Hawaiian noni fruit (also known as Morinda Citrifolia) is said to possess potent antioxidant and energy-boosting properties and possible therapeutic health benefits for a broad range of ailments—from digestive problems to allergies to immune system disorders.
The 100% natural Hilo Gold Noni Juice product is packaged in 32-oz glass bottles supplied by Leone Industries with PET-G, seven-color rotogravure-printed, full-body sleeve labels supplied by Seal-It, Inc., a Printpack company. To reap the full health benefits, Stratis suggests consumption of one to three oz of the noni juice daily. The suggested retail price of a 32-oz bottle of Hilo Gold Noni Juice is $32.50.
Stratis wanted a premium-looking label that was distinctive, eye-catching, and reinforced the image and benefits of the Hawaiian noni fruit contents of the juice. Printed in colorful graphics, the high-gloss PET-G labels, which shrink tightly to the bottle contours, deliver the dramatic shelf impact Stratis was striving for.
According to Stratis CEO Sal Pulitano, market reception has been very promising, and the company is planning to extend into other markets over the course of the year.
—By Judy Rice, Contributing Editor
